Denver residents and business owners are of a special class. Discerning. Sophisticated. Educated. With a resounding “yes” to all three variables, there is no doubt your target demographic of men and women in Colorado have money to spend.
But they aren’t spending as much as they should online with you. Why?
They don’t trust you.
That’s right. They don’t trust your business because your web site doesn’t command it. When it comes to the Internet, there are a couple lessons every business owner will soon learn one way or the other if they stick around long enough:
- Myth: “Build it and they will come!” This works in the real world at times, but online? Forget it. You’ll need to manipulate Google in your favor (yes, we’re honest, we said that!) in order to garner the organic traffic required to get sales and leads.
- Myth: “If my service is stellar, that’s all I need!” Reputation will only carry a business as far as those who hear it. Interpretation is everything online because reputation is often very suspect and subjective on the web. What they say is literally what people hope to get, even though that’s often not the case.
- Solution: Match your service and product quality with an equally dominate presence.
- Solution: Match your desire for market share with an aggressive, long-term SEO campaign to dominate Google without having to pay-per-click. Organic “SEO” traffic is an equity play — you own it; it’s an investment. Pay-per-click (PPC) is basically leased traffic.